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Guernsey Connection June, 2020

In This Month's Issue

  • The Hero and the Mentor

  • Video: Fearless Investor

  • Upcoming Events

  • Be an Advocate

The Hero and the Mentor

Caleb Guernsey


When I was 8 years old, my dad let me watch Star Wars for the first time. I vividly remember being glued to the screen as I watched Luke Skywalker destroy the Death Star. I remember the shock at the revelation that Darth Vader was Luke's father. I remember the joy and sadness of Vader's redemption and death. As a young kid, I didn't know why those characters captured my imagination. The only thing I knew was that they were awesome!


For as long as I can remember, I have loved stories. My mom used to read the parables of Jesus to me from an old children's book, and I would have her read it over and over again until one day the binding finally fell off. I was the kid who always had a book in his bag. I would read every day at lunch, in the car, and at night before bed. In college I filled every elective class I had with classes on film, literature, or writing.


In one of my classes, I was introduced to a concept known as the Campbellian Archetypes. Taken from the book The Hero with a Thousand Faces by Joseph Campbell, the archetypes describe certain types of characters that have consistently appeared in popular stories for thousands of years. Everything from Homer's Odyssey to Star Wars follows some variation of this model.


While I think we can all agree that there wouldn’t be much of a story without a hero, another character that caught my attention was the mentor. Nearly every story I can think of has a character who guides the hero towards their destiny. The more I thought about it, the more I realized what an important role the mentor plays. Without a mentor, the hero wouldn’t learn the skills or knowledge required to overcome their adversaries. In some cases, the hero might never have begun their journey in the first place unless their mentor gave them a little nudge out of the door.

Mentors play an important role not just in the stories we love, but in our everyday lives as well. They serve as coaches and teachers. They invest in our lives and want to see us grow to our full potential. Sometimes our mentors tell us things we may not want to hear. They help us discover our own humanity and challenge us to own it so we can truly grow.


We are each the heroes of our own stories, but we cannot do it alone. We all need a teacher, someone who has walked the path before us and can show us the right way to go. Not everyone is qualified to be a mentor. There are plenty of people out there with opinions, but finding someone who can guide you, who is equipped to help the way that you need, and has your best interests at heart is one of the greatest gifts you can receive.



Fearless Investor

by Doug Guernsey


Your portfolio is trying to tell you something. Are you listening?


It is amazing the number of investors whose risk tolerance does not align with their portfolio allocation. "I'm aggressive" or "I'm conservative" is no longer adequate or suitable in today's investing environment.


How much risk do you feel comfortable with? How much risk do you need to reach your goals? How much risk are you currently taking?


Your portfolio is desperately trying to tell you this and much more. Are you listening?

To find your Risk Number, click the link below.


Fearless Investor

Tuesday Evenings, 6 p.m. CST

Fearless Investor is a 20 minute livestream video coaching event

hosted by Doug Guernsey covering an array of financial and investment-related topics.​


Join Doug

Every Tuesday

at

6 p.m. CST​

via Facebook Live


Be sure to follow us on: ​facebook.com/guernseyfinancial

COMING SOON!

Be on the lookout for our new website.



Be An Advocate


Do you want to empower families in discovering their True Purpose for Money?

Do you want to help equip others to defeat the Wall Street bullies?

Do you want to see families discover for themselves how investing works and to be left with the knowledge to make powerful choices for themselve, their family, and their future?


If you answered yes to any of these questions, then you can be an advocate for those you love and care about.


Here's how simple it is:

1) Invite someone to join you at one of our upcoming events.

2) Forward this email to someone you care about.


Most people will not pursue these things without someone like you advocating for them.


Legal Stuff

Guernsey Financial LLC is a registered investment adviser located in Pensacola, FL. Guernsey Financial LLC may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Guernsey Financial LLC’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Guernsey Financial LLC’s web site on the Internet should not be construed by any consumer and/or prospective client as Guernsey Financial LLC’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Guernsey Financial LLC with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Guernsey Financial LLC, please contact the state securities regulators for those states in which Guernsey Financial LLC maintains a registration filing. A copy of Guernsey Financial LLC’s current written disclosure statement discussing Guernsey Financial LLC’s business operations, services, and fees is available at the SEC’s investment adviser public information website – www.adviserinfo.sec.gov or from Guernsey Financial LLC upon written request. Guernsey Financial LLC does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Guernsey Financial LLC’s web site or incorporated herein, and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.


This website and information are provided for guidance and information purposes only. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy. This website and information are not intended to provide investment, tax, or legal advice.


Guernsey Financial LLC,

Plantation Road, Pensacola, FL, USA

850.476.3491

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Guernsey Financial LLC is a registered investment adviser located in Pensacola, FL. Guernsey Financial LLC may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Guernsey Financial LLC’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Guernsey Financial LLC’s web site on the Internet should not be construed by any consumer and/or prospective client as Guernsey Financial LLC’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Guernsey Financial LLC with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Guernsey Financial LLC, please contact the state securities regulators for those states in which Guernsey Financial LLC maintains a registration filing. A copy of Guernsey Financial LLC’s current written disclosure statement discussing Guernsey Financial LLC’s business operations, services, and fees is available at the SEC’s investment adviser public information website – www.adviserinfo.sec.gov or from Guernsey Financial LLC upon written request. Guernsey Financial LLC does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Guernsey Financial LLC’s web site or incorporated herein, and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

This website and information are provided for guidance and information purposes only.  Investments involve risk and unless otherwise stated, are not guaranteed.  Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy.  This website and information are not intended to provide investment, tax, or legal advice.

© 2020 Guernsey Financial, LLC

2020 Firm ADV Part 2A

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